The market analysis can be viewed as a systematic process designed to obtain all relevant information to facilitate decision making. In a highly competitive economic survival hinges on the ability of marketing managers to take the good decisions on time to beat competitors to anticipate consumer needs, to develop scenarios of future conditions and plan the growth of ' company itself in the medium and long term. The market analysis also is critical to the business of management control, because without the help of data arising from it would be impossible for a reliable assessment of the performance of some sectors of corporate marketing.