The fact that the company's image - is all in the west has long been understood. Very often, success in tenders determined not only by economic factors but also to the image that accompanies the company. The company, stained with a scandal of any kind, quickly disappear from the world economic arena. That is why Western companies spend each year is very significant amounts in all sorts of PR consultants to be insured against any surprises. But once there is demand, then, respectively, and have a suggestion. One of the biggest players in this market is Ketchum and Gulps, are daughters Omnicom Group, whose annual turnover is 11 billion dollars. Among

Not so long ago added to the list of clients Government of Russia and, behold, yesterday it was announced that Gasport signed a contract with a consortium of PR agencies, which in addition Ketchum, also includes the company Gavin Anderson, with headquarters in Tokyo and Gulps, based in Brussels. 

Ever since the first reported that Gasport plans to start a serious PR company in the west for the rehabilitation of the company's image severely tarnished by the recent confrontation with Ukraine, who had little doubt that, as partners will be involved in Western PR Agency. So in the end and proved. As a result of the tender won Gavin Anderson, Ketchum and Gulps.

Moreover Ketchum and Gulps have experience with Russia. A year ago, the two companies were brought to PR support for the July summit of G 8 in St. Petersburg. The main task for the American companies were avoiding appearance in the media negative for the Kremlin publications. Against the background arising at the time of confrontation with Ukraine, which, incidentally, was involved and Gasport, it was very difficult. Especially because the opposite side of the barricades were seen Darren Murphy, a former aide to British Prime Minister, and Lord Bell, the best political strategist Margaret Thatcher, who led the successful election campaigns of the British Conservatives. As a result, according to the Kremlin's cooperation has been successful. Therefore, the agreement between the Kremlin and the American spin-doctors in early 2007 was prolonged for a year.

And now walked in the footsteps of the Kremlin and Gasport. While the press service noted that the selection was made among the four contenders, the continuity in the choice of PR agency is very symbolic.Zima contract were not disclosed, but on the basis of rates in the world market can be assumed that there were several million dollars, and, some experts see this amount around 10 million before the hired spin-doctors is a difficult task to Gasport soft and fluffy instead of the image that was created by Western media during the "gas war with Ukraine at the end of 2005 - early 2006.

At the moment, Gasport bears far-reaching plans for entering into the European gas distribution networks. And now that the necessary financial resources and expertise from Gasport was unable to convince the Europeans, who during the "gas War, convinced that Gasport - a gas monster that is concerned only increased his influence to the detriment of European energy security. And so the topic of energy security scare Europe so that the second plan retreated even the threat of terrorism. Will the market leaders PR services to persuade Europeans of good intentions Gasport remains a very big question. One thing is clear, that is still very much tied to the upcoming elections and how they are perceived by the Western community. Maybe just this and explains that the Kremlin and Gasport is the same image-maker.

Gasport’s image is inextricably linked with the image of the Kremlin, to the west is called a tool of the Kremlin, respectively, and straighten them to together, but it is more convenient to do from the consultant, who acts Consortium PR agencies.