That speaks to the autonomous sales sotck accumulation, lack of liquidity, unpaid invoices, lack of access to credit, talked to the SMEs and the self of the fall in consumption, the insurance credit, defaults. According to the chambers of commerce for 95% of SMEs charge late and critici in situations arising from late payment. But ... which on the keys to prevent the bankruptcy of our business? All situations of illiquidity begin with some signs, at the time in which there are observed to act, if we sit waiting for the credit spigot open or public administration pay its bills, we will die waiting. We must act, change the main priorities of the business and if, again produce an analysis SWOT, a new product,

a new target audience, the entry into a specific niche. But how? How do I find? Although there are no magic bullets or operating procedure to follow, the first key is to act immediately. No time to lose, we know what we do, which is being sued and have to see how we come to what we do some growing areas. Decisions based on trial and error that keep moving company and use the means available, great communication tools, promotion and marketing without capital outlay, technology and social networking can be great allies of the companies.