The movable telephones have been, without doubt, one of the great explosions of the 21st century. The business of the communications has offered so much to the manufacturers of devices like the suppliers on watch, incalculable gains. For the end of this year, esteem that half of the world-wide population will own its own movable telephone. Vista this information with certain economics naive we can say that one is a true triumph for the manufacturing companies. Nevertheless, one more a more integrating vision would identify a series of deficiencies in the strategy used as far as design and commercialization of the product. The demography is, without doubt, a fundamental science for the analysis of markets, tendencies and

needs; then one is in charge of the study of the human populations, their dimension, structures, characteristics and evolution in the time. If we demographically analyzed the market of the moving bodies we will take a great surprise. The profile of user to that the immense majority of movable products goes is the one of an adult western man among 20 and 64 years of age. This means that the manufacturers, when designing a new product leave of side the needs, the tastes and preferences of a group of people who represents 68% of the world-wide population: the women and the children. A series of social, demographic and economic tendencies that will be accentuated in the next decade will take that the groups excluded from the market of the movable telephony acquire major weight del that already they own. The delay of the retirement and the increase of the proportion of women in the labor force; the increase of the cultural, ethical diversity and of sort; and the entrance from new generations to the labor market, equipped with a greater knowledge and abilities related to the new technologies, very far leaves the profile unique of the user of movable technologies. The adolescents and the women represent a profile of user very different from the one from the adult man, with own needs in the hope of a product done as she contemplates those differences and she manages to satisfy his own expectations. The companies do not have to forget that the client has changed, no longer is prepared to adapt to a product, but it hopes that the product adapts him.