I see published the annual ranking of classification of the 100 marks evaluated economic level in the world, made by the Millward consultant more Brown Optimor from 1998. The used methodology makes particularly useful for the investors of the main stock-exchange places. The solid marks generate better results and therefore, they protect the investments of possible financial risks. In order to generate this ranking the consulting survey to more of a million consumers worldwide one on a total of 50,000 trade names, considering in addition, the financial data of the proprietary company and their potential of growth. By second consecutive year, Google has consolidated as the most powerful mark of the market, with an assigned value of

US$ 86,000 million. Behind they are General Electric with US$ 71,400 million and Microsoft with US$ 70,800 million. The group of the 10 more powerful marks completes Cocaine Tail, China Mobile, IBM, Apple, McDonald's, Nokia and Marlboro. Staring at the names nothing else we can advance a tendency that confirms when analyzing the sartorial growth of the value of the 100 first marks: The new technologies are the most dynamic sector of the world-wide economy. The sector of the operators of moving bodies and the technological companies have grown between 33 and a 35% in this year, having stood out particularly the manufacturer of Blackberry telephones with a growth of 390% in the last year, being worth to him the position number 51 of the table. It is important to indicate to the ascent and penetration of a set of Spanish marks in the list of 100 more powerful at global level. The Santander bank, for example, occupying position 48 of the table, has known to surpass to great international financial institutions like Barclays and Morgan Stanley. On the other hand, companies like Movistar and BBVA, are respectively released in the ranking in the places number 88 and 77, whereas Zara manages to scale six positions until position 84. The measurement of the value of the marks with the methodology of Millward Brown Optimor allows to do an idea of the strengths and weaknesses to us that generally cross the main producing international companies of goods and services oriented to the public. If we complemented that information with its evolution in the medium term we will have a complete panorama on the direction of the markets, that never is not much at the time of deciding the future of our assets.